"Engagement" has been the buzzword for the past year or so, because if you post a photo and no one is around to see it, does it make a sound? er... you get it. There's good content, there's great content, there's photos that are out of this world, there's photos of someone's breakfast... To keep it short: there's a lot going going on that's fighting for everyone's attention. How do you stand out? How do you get your readership to engage with what you're trying to say?